Annotations ¶
Eliot’s claim was that the exhaustion of the future does not even leave us with the past. Tradition counts for nothing when it is no longer contested and modified. A culture that is merely preserved is no culture at all. The fate of Picasso’s Guernica in the film – once a howl of anguish and outrage against Fascist atrocities, now a wall-hanging – is exemplary. Like its Battersea hanging space in the film, the painting is accorded ‘iconic’ status only when it is deprived of any possible function or context. No cultural object can retain its power when there are no longer new eyes to see it.
Capitalism is what is left when beliefs have collapsed at the level of ritual or symbolic elaboration, and all that is left is the consumer-spectator, trudging through the ruins and the relics.
Yet this turn from belief to aesthetics, from engagement to spectatorship, is held to be one of the virtues of capitalist realism. In claiming, as Badiou puts it, to have ‘delivered us from the “fatal abstractions” inspired by the “ideologies of the past”’, capitalist realism presents itself as a shield protecting us from the perils posed by belief itself. The attitude of ironic distance proper to postmodern capitalism is supposed to immunize us against the seductions of fanaticism. Lowering our expectations, we are told, is a small price to pay for being protected from terror and totalitarianism. ‘We live in a contradiction,’ Badiou has observed:
a brutal state of affairs, profoundly inegalitarian – where all existence is evaluated in terms of money alone – is presented to us as ideal. To justify their conservatism, the partisans of the established order cannot really call it ideal or wonderful. So instead, they have decided to say that all the rest is horrible. Sure, they say, we may not live in a condition of perfect Goodness. But we’re lucky that we don’t live in a condition of Evil. Our democracy is not perfect. But it’s better than the bloody dictatorships. Capitalism is unjust. But it’s not criminal like Stalinism. We let millions of Africans die of AIDS, but we don’t make racist nationalist declarations like Milosevic. We kill Iraqis with our airplanes, but we don’t cut their throats with machetes like they do in Rwanda, etc.
The ‘realism’ here is analogous to the deflationary perspective of a depressive who believes that any positive state, any hope, is a dangerous illusion.
In their account of capitalism, surely the most impressive since Marx’s, Deleuze and Guattari describe capitalism as a kind of dark potentiality which haunted all previous social systems. Capital, they argue, is the ‘unnamable Thing’, the abomination, which primitive and feudal societies ‘warded off in advance’. When it actually arrives, capitalism brings with it a massive desacralization of culture. It is a system which is no longer governed by any transcendent Law; on the contrary, it dismantles all such codes, only to re-install them on an ad hoc basis. The limits of capitalism are not fixed by fiat, but defined (and redefined) pragmatically and improvisationally. This makes capitalism very much like the Thing in John Carpenter’s film of the same name: a monstrous, infinitely plastic entity, capable of metabolizing and absorbing anything with which it comes into contact. Capital, Deleuze and Guattari says, is a ‘motley painting of everything that ever was’; a strange hybrid of the ultra-modern and the archaic. In the years since Deleuze and Guattari wrote the two volumes of their Capitalism And Schizophrenia, it has seemed as if the deterritorializing impulses of capitalism have been confined to finance, leaving culture presided over by the forces of reterritorialization.
Some of Nietzsche’s most prescient pages are those in which he describes the ‘oversaturation of an age with history’. ‘It leads an age into a dangerous mood of irony in regard to itself, he wrote in Untimely Meditations, ‘and subsequently into the even more dangerous mood of cynicism’, in which ‘cosmopolitan fingering’, a detached spectatorialism, replaces engagement and involvement. This is the condition of Nietzsche’s Last Man, who has seen everything, but is decadently enfeebled precisely by this excess of (self) awareness.
Fukuyama’s position is in some ways a mirror image of Fredric Jameson’s. Jameson famously claimed that postmodernism is the ‘cultural logic of late capitalism’. He argued that the failure of the future was constitutive of a postmodern cultural scene which, as he correctly prophesied, would become dominated by pastiche and revivalism. Given that Jameson has made a convincing case for the relationship between postmodern culture and certain tendencies in consumer (or post-Fordist) capitalism, it could appear that there is no need for the concept of capitalist realism at all. In some ways, this is true. What I’m calling capitalist realism can be subsumed under the rubric of postmodernism as theorized by Jameson. Yet, despite Jameson’s heroic work of clarification, postmodernism remains a hugely contested term, its meanings, appropriately but unhelpfully, unsettled and multiple. More importantly, I would want to argue that some of the processes which Jameson described and analyzed have now become so aggravated and chronic that they have gone through a change in kind.
The 80s were the period when capitalist realism was fought for and established, when Margaret Thatcher’s doctrine that ‘there is no alternative’ – as succinct a slogan of capitalist realism as you could hope for – became a brutally self-fulfilling prophecy.
Cobain knew that he was just another piece of spectacle, that nothing runs better on MTV than a protest against MTV; knew that his every move was a cliché scripted in advance, knew that even realizing it is a cliché. The impasse that paralyzed Cobain is precisely the one that Jameson described: like postmodern culture in general, Cobain found himself in ‘a world in which stylistic innovation is no longer possible, [where] all that is left is to imitate dead styles, to speak through the masks and with the voices of the styles in the imaginary museum’.
‘In hip hop’, Simon Reynolds pointed out in a 1996 essay in The Wire magazine,
‘real’ has two meanings. First, it means authentic, uncompro-mised music that refuses to sell out to the music industry and soften its message for crossover. ‘Real’ also signifies that the music reflects a ‘reality’ constituted by late capitalist economic instability, institutionalized racism, and increased surveillance and harassment of youth by the police. ‘Real’ means the death of the social: it means corporations who respond to increased profits not by raising pay or improving benefits but by …. downsizing (the laying-off the permanent workforce in order to create a floating employment pool of part-time and freelance workers without benefits or job security).
Gangster rap neither merely reflects pre-existing social conditions, as many of its advocates claim, nor does it simply cause those conditions, as its critics argue – rather the circuit whereby hip hop and the late capitalist social field feed into each other is one of the means by which capitalist realism transforms itself into a kind of anti-mythical myth. The affinity between hip hop and gangster movies such as Scarface, The Godfather films, Reservoir Dogs, Goodfellas and Pulp Fiction arises from their common claim to have stripped the world of sentimental illusions and seen it for ‘what it really is’: a Hobbesian war of all against all, a system of perpetual exploitation and generalized criminality. In hip hop, Reynolds writes, ‘To “get real” is to confront a state-of-nature where dog eats dog, where you’re either a winner or a loser, and where most will be losers’.
In his pitch blackness’, Mike Davis wrote of Ellroy in 1992, ‘there is no light left to cast shadows and evil becomes a forensic banality. The result feels very much like the actual moral texture of the Reagan-Bush era: a supersaturation of corruption that fails any longer to outrage or even interest’. Yet this very desensitization serves a function for capitalist realism: Davis hypothesized that ‘the role of L.A. noir’ may have been ‘to endorse the emergence of homo reaganus’.
A film like Wall-E exemplifies what Robert Pfaller has called ‘interpassivity’: the film performs our anti-capitalism for us, allowing us to continue to consume with impunity. The role of capitalist ideology is not to make an explicit case for something in the way that propaganda does, but to conceal the fact that the operations of capital do not depend on any sort of subjectively assumed belief. It is impossible to conceive of fascism or Stalinism without propaganda – but capitalism can proceed perfectly well, in some ways better, without anyone making a case for it. Žižek’s counsel here remains invaluable. ‘If the concept of ideology is the classic one in which the illusion is located in knowledge’, he argues,
then today’s society must appear post-ideological: the prevailing ideology is that of cynicism; people no longer believe in ideological truth; they do not take ideological propositions seriously. The fundamental level of ideology, however, is not of an illusion masking the real state of things but that of an (unconscious) fantasy structuring our social reality itself. And at this level, we are of course far from being a post-ideological society. Cynical distance is just one way … to blind ourselves to the structural power of ideological fantasy: even if we do not take things seriously, even if we keep an ironical distance, we are still doing them.
Over the past thirty years, capitalist realism has successfully installed a ‘business ontology’ in which it is simply obvious that everything in society, including healthcare and education, should be run as a business. As any number of radical theorists from Brecht through to Foucault and Badiou have maintained, emancipatory politics must always destroy the appearance of a ‘natural order’, must reveal what is presented as necessary and inevitable to be a mere contingency, just as it must make what was previously deemed to be impossible seem attainable. It is worth recalling that what is currently called realistic was itself once ‘impossible’: the slew of privatizations that took place since the 1980s would have been unthinkable only a decade earlier, and the current political-economic landscape (with unions in abeyance, utilities and railways denationalized) could scarcely have been imagined in 1975. Conversely, what was once eminently possible is now deemed unrealistic. ‘Modernization’, Badiou bitterly observes, ‘is the name for a strict and servile definition of the possible. These ‘reforms’ invariably aim at making impossible what used to be practicable (for the largest number), and making profitable (for the dominant oligarchy) what did not used to be so’.
At this point, it is perhaps worth introducing an elementary theoretical distinction from Lacanian psychoanalysis which Žižek has done so much to give contemporary currency: the difference between the Real and reality. As Alenka Zupancic explains, psychoanalysis’s positing of a reality principle invites us to be suspicious of any reality that presents itself as natural. ‘The reality principle’, Zupancic writes,
is not some kind of natural way associated with how things are … The reality principle itself is ideologically mediated; one could even claim that it constitutes the highest form of ideology, the ideology that presents itself as empirical fact (or biological, economic…) necessity (and that we tend to perceive as non-ideological). It is precisely here that we should be most alert to the functioning of ideology.
The significance of Green critiques is that they suggest that, far from being the only viable political-economic system, capitalism is in fact primed to destroy the entire human environment. The relationship between capitalism and eco-disaster is neither coincidental nor accidental: capital’s ‘need of a constantly expanding market’, its ‘growth fetish’, mean that capitalism is by its very nature opposed to any notion of sustainability.
Indeed, it is their very commonness which is the issue: in Britain, depression is now the condition that is most treated by the NHS. In his book The Selfish Capitalist, Oliver James has convincingly posited a correlation between rising rates of mental distress and the neoliberal mode of capitalism practiced in countries like Britain, the USA and Australia. In line with James’s claims, I want to argue that it is necessary to reframe the growing problem of stress (and distress) in capitalist societies. Instead of treating it as incumbent on individuals to resolve their own psychological distress, instead, that is, of accepting the vast privatization of stress that has taken place over the last thirty years, we need to ask: how has it become acceptable that so many people, and especially so many young people, are ill? The ‘mental health plague’ in capitalist societies would suggest that, instead of being the only social system that works, capitalism is inherently dysfunctional, and that the cost of it appearing to work is very high.
Reflexive impotence amounts to an unstated worldview amongst the British young, and it has its correlate in widespread pathologies. Many of the teenagers I worked with had mental health problems or learning difficulties. Depression is endemic. It is the condition most dealt with by the National Health Service, and is afflicting people at increasingly younger ages. The number of students who have some variant of dyslexia is astonishing. It is not an exaggeration to say that being a teenager in late capitalist Britain is now close to being reclassified as a sickness.
his crucial essay ‘Postscript on Societies of Control’, Deleuze distinguishes between the disciplinary societies described by Foucault, which were organized around the enclosed spaces of the factory, the school and the prison, and the new control societies, in which all institutions are embedded in a dispersed corporation.
Ask students to read for more than a couple of sentences and many – and these are A-level students mind you – will protest that they can’t do it. The most frequent complaint teachers hear is that it’s boring. It is not so much the content of the written material that is at issue here; it is the act of reading itself that is deemed to be ‘boring’. What we are facing here is not just time–honored teenage torpor, but the mismatch between a post-literate ‘New Flesh’ that is ‘too wired to concentrate’ and the confining, concentrational logics of decaying disciplinary systems.
To be bored simply means to be removed from the communicative sensation-stimulus matrix of texting, YouTube and fast food; to be denied, for a moment, the constant flow of sugary gratification on demand. Some students want Nietzsche in the same way that they want a hamburger; they fail to grasp – and the logic of the consumer system encourages this misapprehension – that the indigestibility, the difficulty is Nietzsche.
The use of headphones is significant here – pop is experienced not as something which could have impacts upon public space, but as a retreat into private ‘OedIpod’ consumer bliss, a walling up against the social.
The consequence of being hooked into the entertainment matrix is twitchy, agitated interpassivity, an inability to concentrate or focus. Students’ incapacity to connect current lack of focus with future failure, their inability to synthesize time into any coherent narrative, is symptomatic of more than mere demotivation. It is, in fact, eerily reminiscent of Jameson’s analysis in ‘Postmodernism and Consumer Society’. Jameson observed there that Lacan’s theory of schizophrenia offered a ‘suggestive aesthetic model’ for understanding the fragmenting of subjectivity in the face of the emerging entertainment-industrial complex. ‘With the breakdown of the signifying chain’, Jameson summarized, ‘the Lacanian schizophrenic is reduced to an experience of pure material signifiers, or, in other words, a series of pure and unrelated presents in time’. Jameson was writing in the late 1980s – i.e. the period in which most of my students were born. What we in the classroom are now facing is a generation born into that ahistorical, anti-mnemonic blip culture – a generation, that is to say, for whom time has always come ready-cut into digital micro-slices.
Similarly, what is called dyslexia may in many cases amount to a post-lexia. Teenagers process capital’s image-dense data very effectively without any need to read –slogan-recognition is sufficient to navigate the net-mobile-magazine informational plane. ‘Writing has never been capitalism’s thing. Capitalism is profoundly illiterate’, Deleuze and Guattari argued in Anti-Oedipus. ‘Electric language does not go by way of the voice or writing: data processing does without them both’. Hence the reason that many successful business people are dyslexic (but is their post-lexical efficiency a cause or effect of their success?)
Teachers are now put under intolerable pressure to mediate between the post-literate subjectivity of the late capitalist consumer and the demands of the disciplinary regime (to pass examinations etc). This is one way in which education, far from being in some ivory tower safely inured from the ‘real world’, is the engine room of the reproduction of social reality, directly confronting the inconsistencies of the capitalist social field. Teachers are caught between being facilitator-entertainers and disciplinarian-authoritarians. Teachers want to help students to pass the exams; they want us to be authority figures who tell them what to do. Teachers being interpellated by students as authority figures exacerbates the ‘boredom’ problem, since isn’t anything that comes from the place of authority a priori boring? Ironically, the role of disciplinarian is demanded of educators more than ever at precisely the time when disciplinary structures are breaking down in institutions. With families buckling under the pressure of a capitalism which requires both parents to work, teachers are now increasingly required to act as surrogate parents, instilling the most basic behavioral protocols in students and providing pastoral and emotional support for teenagers who are in some cases only minimally socialized.
Deleuze says that Control societies are based on debt rather than enclosure; but there is a way in which the current education system both indebts and encloses students. Pay for your own exploitation, the logic insists – get into debt so you can get the same McJob you could have walked into if you’d left school at sixteen…
Jameson observed that ‘the breakdown of temporality suddenly releases [the] present of time from all the activities and intentionalities that might focus it and make it a space of praxis’. But nostalgia for the context in which the old types of praxis operated is plainly useless. That is why French students don’t in the end constitute an alternative to British reflexive impotence. That the neoliberal Economist would deride French opposition to capitalism is hardly surprising, yet its mockery of French ‘immobilization’ had a point. ‘Certainly the students who kicked off the latest protests seemed to think they were re-enacting the events of May 1968 their parents sprang on Charles de Gaulle’,
Today we see liberal capitalism and its political system, parliamentarianism, as the only natural and acceptable solutions’. Harvey argues that neoliberalization is best conceived of as a ‘political project to re-establish the conditions for capital accumulation and to restore the power of economic elites’. Harvey demonstrates that, in an era popularly described as ‘post-political’, class war has continued to be fought, but only by one side: the wealthy. ‘After the implementation of neoliberal policies in the late 1970s,’ Harvey reveals,
the share of national income of the top 1 per cent of income earners soared, to reach 15 per cent … by the end of the century. The top 0.1 per cent of income earners in the US increased their share of the national income from 2 per cent in 1978 to over 6 per cent by 1999, while the ratio of the median compensation of workers to the salaries of CEOs increased from just over 30 to 1 in 1970 to nearly 500 to 1 by 2000…. The US is not alone in this: the top 1 per cent of income earners in Britain have doubled their share of the national income from 6.5 per cent to 13 per cent since 1982.
The ethos espoused by McCauley is the one which Richard Sennett examines in The Corrosion of Character: The Personal Consequences of Work in the New Capitalism, a landmark study of the affective changes that the post-Fordist reorganization of work has brought about. The slogan which sums up the new conditions is ‘no long term’. Where formerly workers could acquire a single set of skills and expect to progress upwards through a rigid organizational hierarchy, now they are required to periodically re-skill as they move from institution to institution, from role to role. As the organization of work is decentralized, with lateral networks replacing pyramidal hierarchies, a premium is put on ‘flexibility’.
The values that family life depends upon – obligation, trustworthiness, commitment – are precisely those which are held to be obsolete in the new capitalism. Yet, with the public sphere under attack and the safety nets that a ‘Nanny State’ used to provide being dismantled, the family becomes an increasingly important place of respite from the pressures of a world in which instability is a constant. The situation of the family in post-Fordist capitalism is contradictory, in precisely the way that traditional Marxism expected: capitalism requires the family (as an essential means of reproducing and caring for labor power; as a salve for the psychic wounds inflicted by anarchic social-economic conditions), even as it undermines it (denying parents time with children, putting intolerable stress on couples as they become the exclusive source of affective consolation for each other).
According to Marxist economist Christian Marazzi, the switch from Fordism to post-Fordism can be given a very specific date: October 6, 1979. It was on that date that the Federal Reserve increased interest rates by 20 points, preparing the way for the ‘supply-side economics’ that would constitute the ‘economic reality’ in which we are now enmeshed. The rise in interest rates not only contained inflation, it made possible a new organization of the means of production and distribution. The ‘rigidity’ of the Fordist production line gave way to a new ‘flexibility’, a word that will send chills of recognition down the spine of every worker today. This flexibility was defined by a deregulation of Capital and labor, with the workforce being casualized (with an increasing number of workers employed on a temporary basis), and outsourced.
Like Sennett, Marazzi recognizes that the new conditions both required and emerged from an increased cybernetization of the working environment. The Fordist factory was crudely divided into blue and white collar work, with the different types of labor physically delimited by the structure of the building itself. Laboring in noisy environments, watched over by managers and supervisors, workers had access to language only in their breaks, in the toilet, at the end of the working day, or when they were engaged in sabotage, because communication interrupted production. But in post-Fordism, when the assembly line becomes a ‘flux of information’, people work by communicating. As Norbert Wiener taught, communication and control entail one another.
Work and life become inseparable. Capital follows you when you dream. Time ceases to be linear, becomes chaotic, broken down into punctiform divisions. As production and distribution are restructured, so are nervous systems. To function effectively as a component of just-in-time production you must develop a capacity to respond to unforeseen events, you must learn to live in conditions of total instability, or ‘precarity’, as the ugly neologism has it. Periods of work alternate with periods of unemployment. Typically, you find yourself employed in a series of short-term jobs, unable to plan for the future.
It seems that with post-Fordism, the ‘invisible plague’ of psychiatric and affective disorders that has spread, silently and stealthily, since around 1750 (i.e. the very onset of industrial capitalism) has reached a new level of acuteness. Here, Oliver James’s work is important. In The Selfish Capitalist, James points to significant rises in the rates of ‘mental distress’ over the last 25 years. ‘By most criteria’, James reports,
rates of distress almost doubled between people born in 1946 (aged thirty-six in 1982) and 1970 (aged thirty in 2000). For example, 16 per cent of thirty-six-year-old women in 1982 reported having ‘trouble with nerves, feeling low, depressed or sad’, whereas 29 per cent of thirty year-olds reported this in 2000 (for men it was 8 per cent in 1982, 13 per cent in 2000).
Another British study James cites compared levels of psychiatric morbidity (which includes neurotic symptoms, phobias and depression) in samples of people in 1977 and 1985. ‘Whereas 22 per cent of the 1977 sample reported psychiatric morbidity, this had risen to almost a third of the population (31 per cent) by 1986’. Since these rates are much higher in countries that have implemented what James calls ‘selfish’ capitalism than in other capitalist nations, James hypothesizes that it is selfish (i.e. neoliberalized) capitalist policies and culture that are to blame. Specifically, James points to the way in which selfish capitalism stokes up
both aspirations and the expectations that they can be fulfilled. … In the entrepreneurial fantasy society, the delusion is fostered that anyone can be Alan Sugar or Bill Gates, never mind that the actual likelihood of this occurring has diminished since the 1970s – a person born in 1958 was more likely than one born in 1970 to achieve upward mobility through education, for example. The Selfish Capitalist toxins that are most poisonous to well-being are the systematic encouragement of the ideas that material affluence is they key to fulfillment, that only the affluent are winners and that access to the top is open to anyone willing to work hard enough, regardless of their familial, ethnic or social background – if you do not succeed, there is only one person to blame.
The current ruling ontology denies any possibility of a social causation of mental illness. The chemico-biologization of mental illness is of course strictly commensurate with its de-politicization. Considering mental illness an individual chemico-biological problem has enormous benefits for capitalism. First, it reinforces Capital’s drive towards atomistic individualization (you are sick because of your brain chemistry). Second, it provides an enormously lucrative market in which multinational pharmaceutical companies can peddle their pharmaceuticals (we can cure you with our SSRIs). It goes without saying that all mental illnesses are neurologically instantiated, but this says nothing about their causation. If it is true, for instance, that depression is constituted by low serotonin levels, what still needs to be explained is why particular individuals have low levels of serotonin. This requires a social and political explanation; and the task of repoliticizing mental illness is an urgent one if the left wants to challenge capitalist realism.
In a strange compulsion to repeat, the ostensibly anti-Stalinist neoliberal New Labour government has shown the same tendency to implement initiatives in which real world effects matter only insofar as they register at the level of (PR) appearance. The notorious ‘targets’ which the New Labour government was so enthusiastic in imposing are a case in point. In a process that repeats itself with iron predictability everywhere that they are installed, targets quickly cease to be a way of measuring performance and become ends in themselves.
Nick Land gives one of the most euphoric accounts of the ‘postmodern meltdown of culture into the economy’. In Land’s work, a cybernetically upgraded invisible hand is progressively eliminating centralized state power. Land’s 90s texts synthesized cybernetics, complexity theory, cyberpunk fiction and neoliberalism to construct a vision of capital planetary artificial intelligence: a vast, supple, endlessly fissile system which renders human will obsolete. In his manifesto for nonlinear, decentered Capital, ‘Meltdown’, Land invokes a ‘massively distributed matrix-networked tendency oriented to disabling ROM command-control programs sustaining all macro- and micro-governmental entities, globally concentrating themselves as the Human Security System’. This is capitalism as a shattering Real, in which (viral, digital) signals circulate on self-sustaining networks which bypass the Symbolic, and therefore do not require the big Other as guarantor. It is Deleuze and Guattari’s Capital as ‘Unnamable Thing’, but without the forces of reterritorialization and anti-production which they argued were constitutive of capitalism.
The slogan that the Big Brother TV show uses – ‘You decide’ – captures perfectly the mode of control by feedback that, according to Baudrillard, has replaced old centralized forms of power. We ourselves occupy the empty seat of power, phoning and clicking in our responses. TV’s Big Brother had superseded Orwell’s Big Brother. We the audience are not subjected to a power that comes from outside; rather, we are integrated into a control circuit that has our desires and preferences as its only mandate – but those desires and preferences are returned to us, no longer as ours, but as the desires of the big Other. Clearly, these circuits are not confined to television: cybernetic feedback systems (focus groups, demographic surveys) are now integral to the delivery of all ‘services’, including education and government.
The inspection, that is to say, corresponds precisely to Foucault’s account of the virtual nature of surveillance in Discipline And Punish. Foucault famously observes there that there is no need for the place of surveillance to actually be occupied. The effect of not knowing whether you will be observed or not produces an introjection of the surveillance apparatus. You constantly act as if you are always about to be observed.
there is no alternative (TINA)
The invocation of the idea that ‘there is no alternative’, and the recommendation to ‘work smarter, not harder’, shows how capitalist realism sets the tone for labor disputes in post-Fordism. Ending the inspection regime, one lecturer sardonically remarked, seems more impossible than ending slavery was. Such fatalism can only be challenged if a new (collective) political subject emerges.
‘Being realistic’ may once have meant coming to terms with of a reality experienced as solid and immovable. Capitalist realism, however, entails subordinating oneself to a reality that is infinitely plastic, capable of reconfiguring itself at any moment. We are confronted with what Jameson, in his essay ‘The Antimonies Of The Postmodern’, calls ‘a purely fungible present in which space and psyches alike can be processed and remade at will’. The ‘reality’ here is akin to the multiplicity of options available on a digital document, where no decision is final, revisions are always possible, and any previous moment can be recalled at any time.
This strategy – of accepting the incommensurable and the senseless without question – has always been the exemplary technique of sanity as such, but it has a special role to play in late capitalism, that ‘motley painting of everything that ever was’, whose dreaming up and junking of social fictions is nearly as rapid as its production and disposal of commodities.
In these conditions of ontological precarity, forgetting becomes an adaptive strategy. Take the example of Gordon Brown, whose expedient reinvention of his political identity involved an attempt to induce a collective forgetting. In an article in International Socialism, John Newsinger remembers how
Brown told the Confederation of British Industry conference that ‘business is in my blood’. His mother had been a company director and ‘I was brought up in an atmosphere where I knew exactly what was happening as far as business was concerned’. He was, indeed he had always been, one of them. The only problem is that it was not true. As his mother subsequently admitted, she would never have called herself ‘a business woman’: she had only ever done some ‘light administrative duties’ for ‘a small family firm’ and had given up the job when she married, three years before young Gordon was even born. While there have been Labor politicians who have tried to invent working class backgrounds for themselves before, Brown is the first to try and invent a capitalist background.
In conditions where realities and identities are upgraded like software, it is not surprising that memory disorders should have become the focus of cultural anxiety – see, for instance, the Bourne films, Memento, Eternal Sunshine Of the Spotless Mind. In the Bourne films, Jason Bourne’s quest to regain his identity goes alongside a continual flight from any settled sense of self. ‘Try to understand me… ,’ says Bourne in the original novel by Robert Ludlum,
I have to know certain things … enough to make a decision… but maybe not everything. A part of me has to be able to walk away, disappear. I have to be able to say to myself, what was isn’t any longer, and there’s a possibility that it never was because I have no memory of it. What a person can’t remember didn’t exist…. for him.
It may be that Jameson’s identification and analysis of this temporal antimony is his most important contribution to our understanding of postmodern/post-Fordist culture. ‘[T]he paradox from which we must set forth,’ he argues in ‘Antimonies Of The Postmodern’,
is the equivalence between an unparalleled rate of change on all the levels of social life and an unparalleled standardization of everything – feelings along with consumer goods, language along with built space – that would seem incompatible with such mutability… What then dawns is the realization that no society has ever been as standardized as this one, and that the stream of human, social and historical temporality has never flowed quite so homogenously. … What we now begin to feel, therefore – and what begins to emerge as some deeper and more fundamental constitution of postmodernity itself, at least in its temporal dimension – is henceforth, where everything now submits to the perpetual change of fashion and media image, that nothing can change any longer.
If memory disorder provides a compelling analogy for the glitches in capitalist realism, the model for its smooth functioning would be dreamwork. When we are dreaming, we forget, but immediately forget that we have done so; since the gaps and lacunae in our memories are Photoshopped out, they do not trouble or torment us. What dreamwork does is to produce a confabulated consistency which covers over anomalies and contradictions, and it is this which Wendy Brown picked up on when she argued that it was precisely dreamwork which provided the best model for understanding contemporary forms of power. In her essay ‘American Nightmare: Neoconservatism, Neoliberalism, and De-democratization’, Brown unpicked the alliance between neoconservatism and neoliberalism which constituted the American version of capitalist realism up until 2008. Brown shows that neoliberalism and neoconservatism operated from premises which are not only inconsistent, but directly contradictory. ‘How’, Brown asks,
does a rationality that is expressly amoral at the level of both ends and means (neoliberalism) intersect with one that is expressly moral and regulatory (neoconservatism)? How does a project that empties the world of meaning, that cheapens and deracinates life and openly exploits desire, intersect one centered on fixing and enforcing meanings, conserving certain ways of life, and repressing and regulating desire? How does support for governance modeled on the firm and a normative social fabric of self-interest marry or jostle against support for governance modeled on church authority and a normative social fabric of self-sacrifice and long-term filial loyalty, the very fabric shredded by unbridled capitalism?
‘Time and again’, James Meek observed in an LRB piece on water privatization in Britain, ‘Conservative and Labor governments have discovered that when they give powers to private companies, and those private companies screw up, voters blame the government for giving the powers away, rather than the companies for misusing them’. Meek was visiting Tewkesbury, one of the British towns that was the victim of serious flooding in 2007, a year after the disaster. On the face of it, the flooding and the consequent failure of services was the fault of privatized water companies and house builders, yet Meek found that this was not the way that most of the local residents saw it. ‘In Tewkesbury’, Meeks wrote,
in general there is more hostility towards the government, the council and the Environment Agency for not stopping house builders than there is towards house builders for building houses, or buyers for buying them. When insurers raise their premiums, more blame is directed at the government for not spending enough on flood defences than at insurers for raising the premiums, or at people who choose to live in a flood-prone valley but don’t like paying extra for it.
The closest that most of us come to a direct experience of the centerlessness of capitalism is an encounter with the call center. As a consumer in late capitalism, you increasingly exist in two, distinct realities: the one in which the services are provided without hitch, and another reality entirely, the crazed Kafkaesque labyrinth of call centers, a world without memory, where cause and effect connect together in mysterious, unfathomable ways, where it is a miracle that anything ever happens, and you lose hope of ever passing back over to the other side, where things seem to function smoothly. What exemplifies the failure of the neoliberal world to live up to its own PR better than the call center? Even so, the universality of bad experiences with call centers does nothing to unsettle the operating assumption that capitalism is inherently efficient, as if the problems with call centers weren’t the systemic consequences of a logic of Capital which means organizations are so fixated on making profits that they can’t actually sell you anything.
The call center experience distils the political phenomenology of late capitalism: the boredom and frustration punctuated by cheerily piped PR, the repeating of the same dreary details many times to different poorly trained and badly informed operatives, the building rage that must remain impotent because it can have no legitimate object, since – as is very quickly clear to the caller –there is no-one who knows, and no-one who could do anything even if they could. Anger can only be a matter of venting; it is aggression in a vacuum, directed at someone who is a fellow victim of the system but with whom there is no possibility of communality. Just as the anger has no proper object, it will have no effect. In this experience of a system that is unresponsive, impersonal, centerless, abstract and fragmentary, you are as close as you can be to confronting the artificial stupidity of Capital in itself.
Call center angst is one more illustration of the way that Kafka is poorly understood as exclusively a writer on totalitarianism; a decentralized, market Stalinist bureaucracy is far more Kafkaesque than one in which there is a central authority. Read, for instance, the bleak farce of K’s encounter with the telephone system in the Castle, and it is hard not to see it as uncannily prophetic of the call center experience.
The supreme genius of Kafka was to have explored the negative atheology proper to Capital: the centre is missing, but we cannot stop searching for it or positing it. It is not that there is nothing there – it is that what is there is not capable of exercising responsibility.
Similar issues are touched on in a paper by Armin Beverungen on Alan Pakula’s 1974 film The Parallax View, which sees The Parallax View as providing a kind of diagram of the way in which a certain model of (business) ethics goes wrong. The problem is that the model of individual responsibility assumed by most versions of ethics have little purchase on the behavior of Capital or corporations. The Parallax View is in a sense a meta-conspiracy film: a film not only about conspiracies but about the impotence of attempts to uncover them; or, much worse than that, about the way in which particular kinds of investigation feed the very conspiracies they intend to uncover.
Jameson noted in his commentary on the film in The Geopolitical Aesthetic
TV now tells you what to feel.
It doesn’t tell you what to think any more. From EastEnders to reality format shows, you’re on the emotional journey of people – and through the editing, it gently suggests to you what is the agreed form of feeling. “Hugs and Kisses”, I call it.
I nicked that off Mark Ravenhill who wrote a very good piece which said that if you analyse television now it’s a system of guidance – it tells you who is having the Bad Feelings and who is having the Good Feelings. And the person who is having the Bad Feelings is redeemed through a “hugs and kisses” moment at the end. It really is a system not of moral guidance, but of emotional guidance.
Morality has been replaced by feeling. In the ‘empire of the self everyone ‘feels the same’ without ever escaping a condition of solipsism. ‘What people suffer from,’ Curtis claims,
is being trapped within themselves - in a world of individualism everyone is trapped within their own feelings, trapped within their own imaginations. Our job as public service broadcasters is to take people beyond the limits of their own self, and until we do that we will carry on declining.
The BBC should realize that. I have an idealistic view, but if the BBC could do that, taking people beyond their own selves, it will renew itself in a way that jumps over the competition. The competition is obsessed by serving people in their little selves. And in a way, actually, Murdoch for all his power, is trapped by the self. That’s his job, to feed the self.
In the BBC, it’s the next step forward. It doesn’t mean we go back to the 1950s and tell people how to dress, what we do is say “we can free you from yourself” – and people would love it.
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